How the Fashion Industry Is Using Digital Tools to Increase ROI

1. Buying Process: Crowdsourcing Styles, Better Projections
2. Online Shopping: Smarter Tools Mean Fewer Returns
3. Online Shopping: Customization Yields Better Sales
4. In-store Shopping: Collecting Data to Maximize Purchases
5. Media Coverage: Tracking Influence on Sales

http://mashable.com/2010/10/21/fashion-digital-tools/

Yuli Ziv is the founder & CEO of Style Coalition, a network of independent online publishers in the fashion and lifestyle vertical, based in NYC. She blogs on social media, entrepreneurship and tech at YuliZiv.com. Follow her on Twitter @yuliz.